Darklight Design: Company and Personnel BIO

Darklight Design was established in 2004, and is part of the corporate group, Darklight Ent. Inc. Our staff of professionals has over 50 years of combined experience in footwear design, development procedures and processes, as well as interfacing design at the factory level.

Our personnel have previously worked for such US companies as Elan/Polo Inc, NanChang Direct, Foottec Industries, Nexttec International, Inc., and have served as design & sales support personnel for Wal-Mart USA & Canada, Family Dollar Stores, Variety Wholesale Stores (Roses), Payless Shoe Source, Target Stores, among others.

As a part of our international prospectus, we are partners with ViewBright Group, Ltd. a Taiwan based export agent based both in Taichung Taiwan, as well as mainland China: Fujian & GuanDong Provinces.

Through ViewBright Group, Ltd. and our international sales force, we sell a variety of footwear categories to the US, Canadian, European, the UK, as well as South American companies.

We pride ourselves as a “soup to nuts company”, capable of take product from the idea/sample level through to completed production, as well as freight forwarder & shipping logistics.

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Design Specific Background:

Since 1988, our personnel have mastered the following design processes:

-Footwear Line Art/Design

-Computer Aided Design procedures and related computer programs

-Product Detailing (from idea to sample, to production)

-Color Story Presentation/Classification

-Market Research (building product lines as the direct result of current/future market trends)

-Product Presentation and Packaging (at both the buyer and store level) – Point of Purchase Material

-Advertising based Product Development (footwear industry based ad campaigns for the promotion of various product lines)

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Manufacturing Management & Interfacing Background:

Since 1988, our personnel have actively managed and participated in the following manufacturing based processes:

-Sample/Product Lines to Production Logistics:

Pattern Size Runs (pattern making)

Footwear Lasting (lasting technical issues)

Outsole logistics (working with factory engineers on a variety of technical issues)

-Factory Management: Communication, Planning and Scheduling (including shipping logistics)

-Factory Quality Control: Inspection & Product Testing

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Company Principles:

Mr. James Severson – President

-Head of Product Development

-International Sales Manager & US Factory liaison for ViewBright Group, Ltd.  

Mr. John P. Reuter – Vice President

-Lead Designer

Mr. Ken Lin – ViewBright Group, Ltd.

-Director

-Factory Group Administrator